Maximize your Internet presence and acquire more customers with Website Advancement's broad array of Internet Marketing services.
Paid Search Marketing
Paid search marketing, also known as pay-per-click (PPC), is an advertising technique where listings are guaranteed to appear on search engines in response to particular search terms. Typically higher rankings are obtained by paying more than other advertisers.
From keyword research and development, to campaign set-up and bid management, Website Advancement is the catalyst for your success. We help you identify objectives and goals, and then fine-tune your campaigns to achieve the best possible return-on-investment. Our primary focus in this area is with Google AdWords, Yahoo's Search Performance & MSN Search. Other engines can also be recommended and included in the program.
What We Do:
- Discovery process
- Keyword Research and Development
- Creation of Ad Copy
- Bid Management
- Campaign Optimization
- Analytics and Reporting
- Continuous Client Relations
Affiliate Marketing
Affiliate programs are web-based pay-for performance programs whereby “affiliate” partner websites advertise products or services offered by advertisers in exchange for commissions on leads or sales generated. The affiliate displays ads, text links or products on their website, in email campaigns, or in search listings, and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form or making a purchase on the advertiser's site.
Website Advancement can help design affiliate programs to be managed in-house or by our staff. We can also assist you in the process of setting up a program that runs through third-party service providers, such as Commission Junction or Linkshare.
What We Do:
- Affiliate Program Design and Set-up
- Affiliate Partner Recruitment
- Affiliate Promotions and Incentive Plans
- Ad Creative Development
- Affiliate Communication
- Analytics and Reporting
Comparison Shoppping Engine (CSE) Management
CSEs, are engines that allow consumers to compare products, features, and pricing; as well as consumer and expert ratings; all from one centralized place. Leading shopping engines include Shopping.com, Shopzilla,, Yahoo! Shopping, and Nextag. Advertisers submit their products and services to CSEs through a datafeed, and then typically pay each time a consumer clicks on their listings. Each shopping engine weights the relevancy of product listings differently, and has different data requirements.
Website Advancement provides everything required for a successful CSE datafeed management campaign, from strategy to creative development and testing, to reporting and analysis.
What We Do:
- Datafeed Formatting and Submission
- Continuous Datafeed Optimization
- Bid Management
- Analytics and Reporting
Natural Search Engine Optimization
Natural search engine optimization (SEO), also known as organic search engine optimization, is a specialized process that involves analyzing your website's underlying code, architecture and visible content, and making enhancements so that your website is returned more prominently in the natural search results of spider-based search engines (such as Google, Yahoo, and MSN).
Website Adavancment benchmarks your website for current traffic and performance, and then prepares a set of recommendations based on industry-approved techniques (commonly referred to as 'white hat') that will deliver the best return on your investment.
What We Do:
- Analysis of Current Visibility
- Competitive Benchmarking
- Keyword Research
- Content/META Tag Enhancement
- Link Popularity Enhancements
- Search Engine and Directory Submission
- Analytics and Reporting
Website Analytics
Most companies realize the importance of tracking the effectiveness of their online initiatives, however many do not have the time nor the resources to use their analytics packages to the fullest. Website Advancement's team are experts when it comes to web analytics and we can help you on many different levels. We can be highly involved on an ongoing basis, serving as your "Web Analyst", or we can simply help you set up reports and dashboards that contain all pertinent information to help you do your job better.
What We Do:
- Website Traffic Reporting
- Conversion Funnel Analysis
- Campaign/Channel Tracking and Analysis
- Visitor Segmentation
- "Re-marketing" Strategies
Other Agency and Consulting Services
- Local Search Marketing
- Paid Inclusion Feed Management
- Website Design and Usability Analysis
- Email Marketing Strategy
- Web and Graphic Design
To learn more about Website Advancement and to set up an initial consultation, contact us today.